This chart demonstrates the size of the new zealand wine industry compared to other countries, in terms of litres of wine produced. The major tool we use to do this is the 100% pure new zealand marketing campaign, a campaign that has evolved over the past decade to become one of the worlds most wellrespected tourism brands. Sep 09, 2019 new zealand wine guide launches in lockdown. New zealand wine new zealand is a relatively new wine hotspot, but it has quickly earned an international reputation for its vibrant whites and complex reds. Initially, this analysis will highlight the industrys major production. Michael cooper, one of new zealands premier wine writers, combines his knowledge with a lively writing style to capture the spirit of individual winemakers and their wineries. From the elegant simplicity of a japanese tea room to the neon cityscapes of tokyo. And whereas western european wine production has shrunk in the past decade, nz wine production has increased by.
Combine this with significant investment in wineries, vineyards and plant and equipment and the industry plays an important part in the wellbeing of the new zealand economy. New zealand has a strong and growing wine industry that produces unique varietals that demand top prices a. Passionate individuals power the wine industry, and theres always room for talented people. Jun 16, 2014 the article states new zealand is trying to make 20% of the new zealand wine industry sustainable by 2020. New zealand wine facts new zealand wine industry overview. New zealand s wine industry is one of the youngest in the world, but the cando attitude of our pioneering winemakers and growers put in place a solid base for our innovative, worldclass industry to flourish.
Economic overview new zealand has an open economy that works on free market principles. Heres an overview of the different wine jobs and salaries so you can find your unique fit. The australian and new zealand wine industry directory has been the industrys premier annual publication for 38 years. Each time i travel to new zealand, i find new culinary delights, more delicious wines and more often than not a few taste bud surprises. Tourism new zealand is the organisation responsible for marketing new zealand to the world as a tourist destination. It may never catch up to the australia wine industry, but its growing steadily. Rebecca gibbs the wines of new zealand is designed to provide a comprehensive overview of the new zealand wine scene, according to its author, a reference for locals, international visitors and students alike. Published annually, it lists comprehensive data including contact details, varieties, tonnage, personnel, visitor facilities, etc. Its a place for international and local wine lovers to discover new zealand. Oct 02, 2018 rebecca gibb, the wines of new zealand infinite ideasclassic wine library, 2018. Nzier, mbie a wine tourist is an international visitor who. This ongoing growth is founded on our reputation as a wine exporter of the first rank, crafting and marketing distinctively new zealand, high quality, high value wines. New zealand s wine industry has firmly established itself on the international market.
New zealand wine project scope this project provides an overview of the new zealand wine industry targeted at potential international investor investment new zealand is new zealands national investment promotion agency. This visually stunning atlas provides the most comprehensive overview of the wine industry in new zealand and is the only wine atlas devoted entirely to new zealand wines and wine making. Certificate in professional wine knowledge sommelier nz. The origins and early history of the wine industry in new zealand are obscure.
Find information about new zealand wines statistics and reports. As of june 2019, the new zealand wine industry recorded its 24th consecutive year of export growth. On a global basis new zealand is a small player, accounting for just 1% of total global production and 3% of the value of global wine trade. Initiatives new zealands wine industry is one of the youngest in the world, but the cando attitude of our pioneering winemakers and growers put in place a solid base for our innovative, worldclass. Nz wine publications and media new zealand wine directory. The book starts with an introduction to the history of the new zealand wine industry, but doesnt dwell on the very beginnings, but highlights the.
New zealand winegrower is the official journal of the new zealand wine and viticulture industry. This atlas provides a comprehensive overview of the wine industry in new zealand and contains information on grape varieties, regional variations in climate and soil, and winemaking techniques. Certificate in new zealand wine advanced this course follows on from the programme above and explores in greater detail, through a series of comparative tastings, the depth and diversity of new zealands artisan, organic red and white wines along with sweet and sparkling styles of wine. Are you interested in a future in the wine business. Indeed, morans detailed account highlights the great and sometimes underappreciated diversity of new zealand wine. May 21, 2009 michael cooper is new zealand s most acclaimed wine writer with a number of books and hundreds of magazine articles to his credit. Across asia hightech cultures are evolving beside ancient ones. Vintage 2014 new zealand wine industry benchmarking survey. Indulge in fresh seafood, sip local wine among the vines, or be adventurous and try something new at one of new zealand s many food festivals. Sponsored by the silicon valley bank wine division and authored by its founder rob mcmillan a banker who wields significant clout within the wine industry this reports preparation was disrupted by the california wine fires of 2017, resulting in a cancellation of its annual fall survey. This guidance note was initiated by new zealand winegrowers, in partnership with the ministry for the environment and local government new zealand, as a way of promoting best practice to deal with the complex range and scale of resource management issues connected with the wine industry. I have a huge library of over 100 nz wine books now dating from 1958 through. Over the last 30 years our economy has gone from being one of the most regulated in the oecd to one of the least regulated, most freemarket based economies.
Auckland is the founding region of new zealands wine industry and features more than 50 vineyards across a range of locations from west auckland to the beautiful waiheke island. Who makes up the tourism industry tourism new zealand. Though the new zealand wine industry really began only fifty years ago, vines. New zealand has long been best known for its sauvignon blanc, which dominates new zealands wine industry. For many years japan relied on foreign grapes sources for its wineries. New zealand winegrowers and deloitte surveyed nz wineries as to what their biggest issues and challenges are, and published the results in december 2014. We believe a strong case can be made for investment in the new zealand wine industry. New zealand wine industry benchmarking survey a joint publication from deloitte and new zealand winegrowers, december 2014. Celia hay describes wine as a journey of discovery that helps people to learn about their taste buds and personal preferences in her new book, the new zealand wine guide, which arrived in new zealand during the countrys full lockdown at alert level 4.
Produced bimonthly, with copies going directly to all wine makers, grape growers, ministers, mps, relevant government departments and officials, new zealand winegrower is the journal of record and preferred choice of decision makers in the industry. New zealands most famous wine, marlborough sauvignon blanc, is the result of this double revolution, but it is a mistake to identify kiwi wine with this one grape variety and winegrowing region. The definitive reference on new zealand wines and wineries. This content can be shared and edited for the purpose of promoting new zealand as a visitor destination. New zealands wine industry is one of the youngest in the world, but the cando attitude of our pioneering winemakers and growers put in place a solid base for our innovative, worldclass industry to flourish. The larger proportion of value is in the premium new zealand wine currently commands. While new zealand wine traces its history to the 19th century, the modern wine industry in new zealand began in the mid20th century and expanded rapidly in the early 21st century, averaging 17% per annum in the first two decades.
New zealand produces unique, world recognised wines b. New zealand wine industry new zealand is a premier newworld wine country, producing awardwinning wines that reflect the clean air and sunshine. New greenshoots the viticulture sector has grown strongly over the last 10 years. State of the wine industry 2018 highlights key trends forbes. In 2017 its vines took up 22,085 hectares 54,570 acres of vineyard area, a full 60% of new zealands total grape planting, and sauvignon blanc wine made up 86% of the nations exports. New zealand winegrowers annual report new zealand wine. Jun 11, 2002 pioneers of new zealand wine hardcover june 11, 2002. The number one challenge faced by new zealand wineries is the strength of the nz dollar to read about other challenges faced by the new zealand wine industry, read our wine industry insight. Its wine production is as diverse as the countrys landscape. How does the new zealand wine industry compare to other countries. Regarded as an essential business tool by all in the wine industry, the directory is a whos who and whats what in the australian and new zealand wine industries. New zealands distinctive winegrowing regions each have unique soils and climatic conditions that are expressed in the wines produced. Wine tourists stay longer than others in new zealand 17 0% 5% 10% 15% 20% 25% 30% under 5 nights 5 7 nights 8 10 nights 11 nights 14 16 nights 17 19 nights 20 29 nights 30 or more nights length of stay of international tourists june 2015 year all tourists wine source. In the south island french settlers planted small vineyards at akaroa.
World of wine brings you the latest in wine trends, regional discoveries, food. Wines of nz is an independent guide to new zealand vineyards and their fine wines. Wines of new zealand 1966 encyclopaedia of new zealand te ara. Blackbook is the first solo project from winemaker, sergio verrillo, and his wife lynsey. West auckland was the first area to produce wine in new zealand, driven by the croatian community, who introduced new zealand to their wineloving way of life. In this book, he provides an unrivalled introduction to new zealand wine. It is a specialist unit within new zealand trade and enterprise nzte, new zealands national economic development agency. Pdf creating value in the new zealand wine industry. Learn about new zealand wine, common tasting notes, where the region is and more a relatively young but extremely promising wine producing country, new zealand is widely recognized for its distinctive wines made from the aromatic, sauvignon blanc. It is known, however, that marsden introduced the grape vine in 1819, and that busby produced wine on his waitangi estate in 1833. The annual report gives a snapshot of how the organisation, as well as the industry, is performing. For moran, the modern new zealand wine scene began in the 1950s, and he describes the industry by comparing the two most important districts, auckland and hawkes bay in terms of size, number of operators, the size of their holdings, the styles of wine produced, whether fortified or table and the composition of the vineyards he takes the comparison along the same criteria through to 2010. Top quality wines are exported to cellars worldwide. Vintage 2015 new zealand wine industry benchmarking survey.
In 1997, the fifth edition of his book the wines and vineyards of new zealand was awarded the montana leisure and lifestyle category award. New zealand lamb also features on almost every menu. Nz wine industry launches wise the drinks business. The new zealand wine industry is desperately attempting to portray itself as a major force of the national economy worth idolising for its stunning growth and. New zealand wine industry tourism new zealand media. For traditionally cooked maori dishes it is really necessary to experience a hangi, a feast prepared in an underground oven, steam cooked in the natural thermal heat of the earth. An overview of the new zealand wine industry coriolis research.
New zealand is a relatively new wine hotspot, but it has quickly earned an international reputation for its vibrant whites and complex reds. They are both passionate londoners and passionate oenophiles who have long held the dream of starting an urban winery in london which can stand alongside many of the great wineries around the globe. New zealand is the 18 th largest producer of wine globally. Economic contribution of the new zealand wine sector 2015. Two of the founding fathers of new zealand s wine industry. New zealand wine exports are showing very strong growth to key markets while continuing to receive top. Currently 94% of new zealands total vineyard area is. The australian and new zealand wine industry directory has been the industry s premier annual publication for 38 years. The worlds most southerly vineyards are found here, with significant climatic variation.
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